This section begins by defining the elements of visual design. Then it
recognizes and identifies the standards for quality in the visual design of a
custom garment based on the principles and how they act upon the elements.
These standards are the basis by which a custom garment presents a
professional finished look. The main purpose of visual design in clothing is
to enhance the attractiveness of the wearer. This is accomplished through the
conscious use of the elements of visual design, which are the basic
components or foundations of consideration in all garment design.
The principles of the visual design of a garment are a guideline, technique or
method of manipulation of an element to create a specific effect on a
garment. Since the principles are the physical effect of the elements
(manifesting in the visual design of a garment), standards of quality are only
written for the principles of visual design and how they affect the elements.
Therefore, it is not necessary to write standards for the elements.
Any visual design is possible as long as it is done following the standards set
forth below. Custom clothiers can follow of break every rule and theory of
design as long as the end result works to enhance the wearer. If a rule of
theory is broken, it should be a conscious, artistic decision and the end result
should always enhance the wearer.
Space and Line
Space is the basic or blank area which the custom clothier uses. It may be
the entire garment or an area within the garment. This space is organized by
introducing line, shape and form, color, texture and pattern, which
subdivide, fill, expand and otherwise manipulate the visual design of a
A line is an elongated mark, a connection between two points. (1) It creates
an edge, outline, or silhouette of a garment, or the style lines within a
garment that divide space. Line leads the eye and creates visual space (focal


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